Chronicles Of The Meme War

P. W. Singer together with Emerson T. Brooking

The discussion surreal appears so many times inwards LikeWarthat I lost count, but each fourth dimension its job was appropriate; indeed, it would receive got been relevant myriad other times. How not? The book’s plain of study is social media, together with how those media receive got been transformed into vehicles manipulated past times loathsome villains to brainwash the unsuspecting together with wreak chaos, hatred, together with fifty-fifty violence. (Social media are sometimes used for decent ventures past times decent people). LikeWar is scrupulously researched, deftly written—surprising inwards a dual-authorship book—and good worth reading. Its depiction of a basis beingness driven crazy, or worse, past times a unique novel communications musical instrument constitutes a ghastly dystopian vision.

Despite the discussion weaponization inwards LikeWar’s subtitle, P. W. Singer together with Emerson T. Brooking pass petty fourth dimension on specific armed services uses of the internet.1 But social media campaigns that augment armed services operations receive got their house inwards the book, every bit produce the extraordinary arrive at of activities initiated to undermine democracies, strengthen dictatorships, demonize numerous ethnic minorities, together with pamper Taylor Swift’s fans (the mass has its lighter moments). The latter notwithstanding, the sheer nihilistic rage detailed inwards LikeWar sometimes has a numbing effect. But the authors aren’t exploiting the “cruel surreal spectacle[s]” that they examine, to borrow their ain description of the online extravaganza that accompanied the Islamic State’s 2014 state of war inwards Iraq. They’re on the side of the angels; they desire the network cleaned up.


To give the Devil his due, the vile individuals, cabals together with governments presented inwards this mass seem much to a greater extent than creative at utilizing social media than the goodness guys (who commonly appear to move playing catch-up). “Half of the world’s population is online,” the authors assert, together with most of us, the mass suggests implicitly, are vulnerable to heinous cyber-machinations. The malicious tactics tin convey a multitude of forms, which the mass explores at length.

The Islamic State’s invasion of northern Republic of Iraq inwards 2014, for instance, was accompanied past times “a choreographed social media displace to promote it.” The destination of the cyber projection was to “sow terror, disunion, together with defection,” together with non exactly inwards Iraq. One mightiness wonder if the invaders—religious fanatics dedicated to their cause—would receive got succeeded fifty-fifty without the cyber exercises against less-than-competent Iraqi troops. But that enquiry is almost incidental: Because those ruthless zealots carved out a “caliphate” (including the metropolis of Mosul), terrified a lot of Americans past times expertly staging executions on the internet, enlisted 30,000 novel recruits, together with prompted “lone wolf” terrorism throughout the world, the Islamic State’s online crusade became a role model for the dregs of humanity everywhere—and some of those dregs wielded existent power.
China didn’t request whatsoever inspiration. Under President Xi Jinping the Earth gives novel pregnant to the Cold War term brainwashing. “Through the right residuum of infrastructure command together with enforcement, digital-age regimes exert remarkable command over non exactly calculator networks together with human bodies, but the minds of their citizens every bit well,” the authors write. “No field has pursued this destination to a greater extent than vigorously—or successfully—than China.” The Chinese government, ruled past times the all-powerful Communist Party, ensures that “[a]lthough Chinese network users [can] cook their ain websites together with freely communicate alongside other users insideChina, alone a few closely scrutinized strands of cable [connect] them to the wider world.” The modern equivalent of the nation’s Great Wall is the “Great Firewall.” But Xi together with his colleagues haven’t stopped there:

Chinese authorities also sought to command information within the nation. In 1998, mainland People's Republic of China formally launched its Golden Shield project, a feat of digital engineering scientific discipline on a par with…the Three Gorges Dam. The intent was to transform the network into the largest surveillance network inwards history—a database alongside records of every citizen, an regular army of censors together with network police, together with automated systems to runway together with command every slice of information transmitted over the web. The projection terms billions of dollars together with employed tens of thousands of workers. Its evolution continues to this day.

Such passages brand the surveillance province of 1984 seem quaint past times comparison.

Countries together with religious movements aren’t the alone entities that employ the network for sinister purposes. There are cyberpunks of all kinds together with allegiances, whose goals may include influencing elections, menacing perceived enemies, promoting bigotry, raising hell for the sheer sadistic joy of it—or all of the above. The authors keep that social media “[have] revolutionized white nationalist, white supremacist, together with neo-Nazi groups, spiking their membership together with allowing their views to displace dorsum into mainstream discourse. In the United States, the number of Twitter followers of such groups ballooned 600 per centum betwixt 2012 together with 2016.” LikeWar devotes several pages to the metamorphosis of a cartoon character, the pitiful Pepe the Frog, into a meme (defined every bit “the vessels past times which civilization is transmitted—and a crucial musical instrument past times which LikeWar is fought”) together with a right-wing symbol. It’s an outlandish story, ludicrous inwards a way, but inwards some other means disquieting for what it says close the brio together with cunning alongside which contemporary fascists successfully orchestrate virtually anything to needle (or worse) their foes. Poor Pepe; poor us.

Fascist ideology—I job the term loosely—essentially comes downward to a reveling inwards the ecstasy of violence. But fascists aren’t the alone ones who are buzzed past times mayhem. Presenting the cyberbully. The mass recounts a dreadful storey from 2006 inwards which a 13-year-old daughter was driven to suicide past times a malicious sockpuppet trace organisation human relationship (an phony online persona) controlled past times the woman raise of an ex-friend. The circumstances induced major social media companies, including Twitter, Google, together with Facebook, to “[ban] personal threats or intimidation, presently expanding to include a to a greater extent than full general ban on harassment. . . . These rules seemed simple. They’d seek to move anything but.” That is, of course, inevitable when First Amendment issues are addressed inwards this country. Lawyers together with pundits receive got historically been highly practiced at parsing censorship regulations inwards monastic enjoin to neutralize or at to the lowest degree weaken them. The giant online media companies, which similar most of us are both supportive of gratis phonation communication together with appalled past times cyberbullying—and, of course, interested inwards chasing profits—find themselves constantly entangled inwards excruciating legal, political, philosophical, and, yes, literary dilemmas concerning how to police pull their domains. (“Each novel dominion required to a greater extent than precise, oft absurd clarification.”) In LikeWar, anecdotal bear witness suggests that these quandaries volition proceed for a really long time.

At the outset of LikeWar, the authors claim that “this is non a mass close the Trump presidency.” But inevitably our pernicious President pervades the mass similar acid corroding metal. During his presidential campaign, “he was a literal [online] superpower. He had past times far the most social media followers. […] He deployed this network to scale, pushing out the most messages, on the most platforms, to the most people. Importantly, Trump’s larger follower puddle was made upwardly of non exactly real-world voters but . . . a cavalcade of bots together with sockpuppet accounts from unopen to the basis that amplified his every message together with consequently expanded his base of operations of support.” Trump’s “crucial, deciding forcefulness was a novel group: a cohort of mostly tech-savvy angry, young, white men who inhabited the deepest bowels of network culture.”

Why did these anomic Caucasians dearest Trump? Alienation from the economic scheme together with civilization are mentioned. “But most of all,” the authors say, “they liked Trump because inwards the fast-talking, foulmouthed, combative billionaire, they saw someone exactly similar them—a troll.” The trolls whom Singer together with Brooking describe—defined every bit “internet users who post messages that are less close sharing information than spreading anger” together with whose “specific destination is to provoke a furious response”—sound similar the thugs inwards H5N1 Clockwork Orange given novel toys to play with. We’ve come upwardly a long means since nosotros at to the lowest degree paid lip service to bestowing political allegiance based on rational considerations, civilized decorum, together with what’s best for the country.

Even to a greater extent than disturbing is LikeWar’s inspection of the Kremlin’s network interventions inwards the 2016 presidential campaign. The authors survey the mind-boggling sockpuppet displace created past times the Russians to interfere inwards the 2016 election. Russian-controlled sockpuppets used iii techniques: “One is to pose every bit the organizer of a trusted group. . . . The 2nd . . . is to pose every bit a trusted tidings source. . . . Finally, sockpuppets pose every bit seemingly trustworthy individuals: a grandmother, a blue-collar worker, a decorated veteran, providing their ain heartfelt convey on electrical flow events (and who to vote for).”

Did the unscrupulous incursion work? It sure disseminated its reports to an extraordinary number of people: “By cleverly leveraging readers’ trust, these engineers of disinformation induced thousands—sometimes millions—of people each twenty-four threescore minutes flow to convey their messages seriously together with spread them across their ain networks via ‘shares’ together with retweets.” Followers of the mainstream media are familiar past times instantly alongside the Russian conspiracy on behalf of Trump, but LikeWartweaks fifty-fifty those to a greater extent than oft than non trustworthy media past times pointing out that they were also successfully breached past times Putin’s dirty-tricks agents. However, the most unnerving appear of this Russian cyber-warfare, every bit it is presented inwards this book, is the intimation that the shenanigans were influential.

P. W. Singer is a strategist at the New America Foundation, consults alongside the military, together with is the writer of a number of previous books, including the well-regarded Wired for War, a study of the modern intersection of engineering together with the military. Emerson T. Brooking was a enquiry boyfriend at the Council on Foreign Relations together with has written for The Atlantic together with Foreign Policy. These gentlemen receive got all the right professional person credentials for writing LikeWar and, unusually for populace intellectuals, they are neither cynics nor advocates for a special political cause. Despite their bona fides, though, at that spot is argue to enquiry sure suggestions they brand for countering the web’s black forces. “We’re all business office of the battle,” the authors declare, together with offering advice for how enlightened folks tin restore civility together with sanity to the internet, together with thence to our society. Some of their counsel: governments must “take this novel battleground seriously”; “information literacy is no longer exactly an didactics number but a national safety imperative”; “When someone engages inwards the spread of lies, hate, together with other societal poisons, they [sic] should move stigmatized accordingly.” “Silicon Valley must receive got to a greater extent than of the political together with social responsibleness that the success of its engineering has thrust upon it.” There’s more, but I believe readers should discovery it.

The guidance appears audio enough, but is it viable? Can whatsoever course of study of action, whatsoever reform withal sharp together with wise, decontaminate cyberspace? I fright that the respond is no. As I run into it, Singer together with Brooking receive got succeeded also good inwards carrying out their muckraking, inwards delineating a grotesque, savage cyber basis that taints nearly everyone. The (almost sure unintended) subtext of their reporting is that at that spot is no longer whatsoever boundary betwixt the network together with the “outside” world. Nearly all of us are sockpuppet memes, characters inwards a perverse, garish electronic landscape—the ultimate video game, perhaps—craving the exhilaration of hazing together with razing our enemies. The authors’ thoughtful correctives won’t move implemented, together with wouldn’t operate anyway. Too many people are turned on past times this funky nightmare.
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